Times They Are A Changin’
When I was in college, I majored in Business Administration with a minor in Advertising. This was a much simpler time when your advertising budget simply had to be divided between various print or television options. Now we have Organic Search Marketing and pay per click. Don’t forget banner advertising and Facebook. It’s amazing to me how much a company could pay on advertising if they never learned to say no. I had a yellow pages representative in here yesterday that I had to say no to as I do not believe the majority of America uses it anymore. It was a staple when I first started in the business. My how times have changed.
